Welcome to attend:
THE LIVE AT HEART CONFERENCE!
– Let’s meet in music!
When?
Thursday, September 3
Friday, September 4
Where?
Makeriet, Kungsgatan 3
How to travel:
TAKE THE LIVE AT HEART TRAIN FROM STOCKHOLM!
The train departure from Stockholm Central. Meet up 09.00 sharp at the train platform (by the Live at Heart flags)
– Breakfast included,
… & Hey, It’s free!
Limited amount of seats, require pre-registration! Send us an email: malva@liveatheart.se
We promise you a memorable travel powered by SJ
THURSDAY, SEPTEMBER 3
10.00 – 12.00 MAKERIET – ANDRA VÅNINGEN
SENSUS CASE
A case workshop for pre-registered guests only.
Hosts: SENSUS
11.00 – 12.00 MAKERIET – GLASHUSET
HUNTSVILLE FIKA
Huntsville FIKA is an informal gathering bringing together musicians, creative professionals, and business leaders from Huntsville, Alabama and Örebro. Hosted during Live at Heart, the event offers coffee, conversation, and a chance to meet visiting Huntsville artists while learning more about the city’s growing music scene, creative economy, aerospace and technology sectors, and connections to North Alabama’s rich musical history.
Speakers: Matt Mandrella (Huntsville Music Office) Drew Young & Åke Lundström (Tiveden Americana)
13.00 – 13.45 MAKERIET – ANDRA VÅNINGEN
BE YOUR OWN MANAGER – BUILDING YOUR CAREER FROM THE GROUND UP
What can artists and bands do themselves to create momentum and take their next steps? In this conversation, Anders Johansson shares insights from years of working with artists at different stages of their journey, and reflects on the skills, structure, and mindset that can help build a strong foundation for a lasting career. From planning and communication to relationships and direction, this session explores how taking an active role in your own development can open doors and help prepare you for future collaborations, with the right team around you.
Speaker: Anders Johansson
Moderated by: Anna Lindholm
13.45 – 14.30 MAKERIET – SKJULET
MUSIKKONSTNÄRER BERÄTTAR
MÖT ARTISTEN FREJA DRAKENBERG
Hur är det att vara professionell musikkonstnär med många olika arbetsuppgifter och roller? Hur navigerar man en musikbransch under ständig förändring som kräver att man utnyttjar sin kreativa kunskap i olika former och roller. Allt för att möta utmaningarna för att få uppmärksamhet och nå erkännande, samtidigt som man strävar att få vardag och verklighet att gå ihop. Vilka egenskaper och drivkrafter krävs för att ”lyckas” i dagens datadrivna uppmärksamhetsekonomi. Möt Freja Drakenberg och lyssna till hennes egen historia kring hur hon hamnade där hon nu befinner sig som musikkonstnär.
Speaker: Freja Drakenberg
Moderated by: Hasse Lindgren
14.30 – 15.15 MAKERIET – ANDRA VÅNINGEN
NÅ UT I VÄRLDEN GENOM SHOWCASEFESTIVALER
Moderated by: Hilma Kekkonen Orrell
FRIDAY, SEPTEMBER 4
10.30 – 12.00 MAKERIET – ANDRA VÅNINGEN
TALK ABOUT TOURING: GERMANY
Pre-registration only!
Register here
How on earth can a small band plan and execute tours abroad? Meet Jan Hagerodt, founder of Spider Promotion and an expert on Europe’s largest indie music market – Germany. ”Hage” works with indie artists of various sizes and has previously signed bands on the spot during Live at Heart Festival, who have since toured Germany regularly. This guy knows what he’s talking about and he’ll dedicate 1,5 hours to answer your questions, bounce ideas and broaden your perspective on touring Germany.
Respondent: Jan Hagerodt
11.15 – 12.00 MAKERIET – SKJULET
ACCESSIBILITY ALL AREAS
It goes without saying that DEI — diversity, equity, and inclusion — belongs in policy documents and business strategy. But how do we achieve actual inclusion within the sometimes rigid structures of the independent music business? And can learning disabilities serve as a creative asset, transforming how we work today? Join a discussion on working with DEI in practical, everyday ways—rethinking accessibility not as theory, but as a driving force for innovation, creativity, and connection.
Moderated by: Tobba Andersson
Speakers:
Sami Helle, Founder of Pertin Valinta (Pertti’s Choice) -Outsider Art Agency and Pertti Kurikan Nimipäivät PKN punkband.
Wispen Sjöblom, Songwriter, Singer, and Recording Artist, Föreningen Grunden Göteborg
13.00 – 14.00 PANELSAMTAL – SVENSK KULTURS FRAMTID OCH HUR VI TACKLAR DEN
Vad krävs för att svensk musik och kultur ska ha en ljus framtid, och vilken samhällsroll har kulturen? Med val till riksdag, regioner och kommuner runt hörnet diskuterar panelen utmaningar och utvecklingsmöjligheter på alla nivåer. Vi får höra exempel på vad som har fungerat i andra länder. Vilka smarta lösningar kan svensk kulturpolitik ta efter, och vem ska driva förändringen?
PANEL:
Katarina Tolgfors, Moderaterna
Alice Bah Kuhnke, Miljöpartiet
Marit Woody-Lambin, ordförande Svensk Jazz
Carl-Marcus Gidlöf, founder and CEO Icons Creating Evil Art
Casey Vendélle, Popkollo/Girl Rock Camp Alliance
Samtalet modereras av Per Sinding-Larsén, prisbelönt musikjournalist.
Conference language: The program will held in both Swedish and English. See language marks in the schedule.
PROJECT MGMT
TICKETS
MUSIC
CREATIVE
EXPO
LOCAL
