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Press Release: 2024-06-18

The Swedish showcase festival Live at Heart announces news for this year’s edition – the 15th in order – which will take place between September 11-14, 2024.
News this year are the ‘Creative Business Music’ conference segment as well as  ‘Swedish Booking Agencies presents:’ where several Swedish booking agencies will showcase artists to specially invited guests and concert organizers.

(in collaboration with Svensk Live):
Wednesday, 9/11

Several Swedish booking agencies present their hottest artists to Swedish and international organizers. Confirmed artists:

  • Emilia Pantic (All Things Live),
  • Zoe Lobos (United Stage),
  • Hannes Aitman (Live Nation),
  • Hanna Järver (Jubel),
  • Maja Gödicke (Headstomp),
  • Sand & Hallander (Kulturaktiebolaget)
    … More artists will be announced shortly.

Wednesday 11/9

Live at Heart Creative Business Music is an evolution of the conference segment that has always been a part of Live at Heart. This year, in addition to being able to listen to a well-filled and highly relevant program from the stage, you will also find several innovative exhibitors from the music industry and related sectors on site.

PROGRAM HIGHLIGHTS, Wednesday, September 11

Ensuring Fair Play – EU Parliament’s stance on Streaming Revenues and AI Music – presented by Iban Garcia
AI-generated music on streaming platforms and the imbalance in the distribution of revenues from the streaming market that needs to be addressed.
Iban Garcia – member of the European Parlament who’s been actively involved in promoting transparency in algorithms and content recommendation systems on music streaming platforms.

The Swedish Music Business in Numbers
Daniel Johansson present the numbers and statistics from the Swedish Music Industry 2022-2023, collected by Musiksverige. The presentation is followed by analyzes & thoughts from representatives from the label, the publishing-, & the live sector.

How to build a successful Music Company in 2024 – Panel discussion
Members from some of the most talked about companies discuss the details that have made them so successful. 

Sustainability in the Live Music Industry – moderated by Jobbe Pihlgren from SVENSK LIVE
The steps towards a sustainable live music industry, presented by Joppe Pihlgren with guests.

CLIP – Presented by Niclas Molinder
CLIP – with a mission to inspire and empower creators around the world by raising awareness of intellectual property (IP) rights and related processes. When it comes to creators’ rights and intellectual property – CLIP – is the new trusted go-to knowledge


Throughout all days of the festival, you will be able to take part in several exciting collaborations and specific events. Below is a selection:

  • Live at Heart Creative Business Investor/Startup. More info at https://liveatheart.se/creative/
  • ‘KLUBB EFTERSLAG Presents’ – In collaboration with Klubb Efterslag and Örebro Concert Hall, a number of highly interesting and renowned artists will be presented shortly:
  • SOM (Swedish Independent Music Producers) celebrates 50 years
  • Mingle and Showcase with the music company Icons Creating Evil Art
  • BD POP / Dalapop / Talentcoach label night.
  • Sensus Music Meetup – a national meeting place for reflection, idea creation, live music, and new initiatives in the music scene.