LIVE AT HEART CREATIVE

Almost there… we’re a few weeks away from presenting CREATIVE 2025.

Welcome to attend:
LIVE AT HEART CREATIVE BUSINESS!

Music – Wednesday, September 11.

At Live at Heart Creative Business, in Örebro, we offer you a chance to get to know new invaluable connections and start new collaborations during a 2-day event, with Wednesday dedicated to the music business and Thursday towards Startups & Investors.

This year you’ll find innovative companies within the music industry as well as music related fields such as tickets, PR and software.

Visit us at Live at Heart Creative Business – a unique opportunity to explore an innovative and cultural region that bubbles of potential success.

The day offers:
– Exhibition venue
– Festival pass
– Mingle
– Exhibitors

Where: Kulturkvarteret, Örebro

When: Wednesday, September 11th

Language: The program will held in both Swedish and English. See language marks in the schedule.

* Please note that the Creative Business Music ticket does not grant access to Creative Business Startup/Investor (Thursday 12/9)

MUSIC

WEDNESDAY, SEPT 11

BUY A DELEGATE PASS TO ACCESS CREATIVE BUSINESS MUSIC!

Ticket 995 SEK (excl. VAT) includes:

Day Program + Mingle + Accreditation to the Live at Heart Music Festival + Hotel discount (if you choose to stay in Örebro for the night)

To attend Live at Heart Creative Business, we require:

1) a Delegate Pass
2) a registration

– A Delegate Pass is valid for Wednesday (music) as well as for the full festival program, 11th – 14th of September – please notice that you have to register.

LET US WALK

YOU THROUGH THE DAY...

11.00

Registration at Kulturkvarteret – Volymen.

12.30 - 13.00

CLIP – Presented by Niclas Molinder
CLIP – with a mission to inspire and empower creators around the world by raising awareness of intellectual property (IP) rights and related processes. When it comes to creators’ rights and intellectual property – CLIP – is the new trusted go-to knowledge platform.

13.00 - 13.40

The Swedish Music Business in Numbers
Daniel Johansson present the numbers and statistics from the Swedish Music Industry 2022-2023, collected by Musiksverige. The presentation is followed by analyzes & thoughts from representatives from the STIM, IFPI, Musiksverige & Musikerfördbundet

13.50 - 14.50

AI in Music: Challenges, Opportunities, and the Future

Join Lauri Rechardt, Chief Legal Officer at IFPI, and moderator Niclas Molinder for a discussion on AI’s transformative impact on the music industry. This session will explore the complex challenges AI presents, from copyright issues to ethical concerns, while highlighting the opportunities it creates for innovation and growth. Lauri will discuss the ongoing efforts to develop sustainable solutions and legislative frameworks to address these challenges. Attendees will also gain insights into how AI technology will shape the future of music creation, distribution, and rights management in the long term.

15.00 - 15.30

Presentation: Level up your game with Aflow
Make good use of AI technology. Aflow is a creative sounding board in pocket format that helps artists and their teams with everything from release strategies to writing biographies and Spotify pitches. The BETA is just released and the service will be rolling out this fall.

15.30 - 16.00

How to build a successful Music Company in 2024
YEAR0001 is a multidisciplinary record label, management and creative studio founded in Stockholm in 2015, by Oskar Ekman. Here, interviewed by Anna Lindholm, he’ll give his thoughts and ideas on how to build a successful Music Company in 2024.

16.10 - 16.50

How can Sweden become the best country in the world for Live Music? – moderated by Joppe Pihlgren from SVENSK LIVE

The CEO of Svensk Live (the Swedish Live Music organisation) – Joppe Pihlgren – presents the new statistics about events in Sweden and share his ideas on how Sweden can be the best country in the world for live music. How can our visions become reality? In this seminar, the audience has the opportunity to ask questions, contribute with ideas and debate together about the future of live music and events.

16.50 - 17.00

Summary and thanks to all guests. Let’s move on towards some good drinks and live music.

*Don’t forget that you can meet the exhibitors and mingle with each other during the whole day.