Train from Stockholm to Örebro (requires pre-registration).

Check-in and registration at Kulturkvarteret

“Hello & Welcome”

INTERVIEW AND PROFILE: PER SINDING LARSEN,
– “MUSIKÖRAT” Award Winner

Per Sinding Larsen has for several decades been an indispensable voice and presence in Swedish music life, constantly pushing the boundaries of how music can be portrayed in media. His dedication has made him a vital part not only of music journalism, but also of the music scene’s infrastructure in Sweden. Meet Per in an inspiring conversation about the past, present, and future, interviewed by Claes Olson.

THE MOST INTERESTING/INNOVATIVE MUSIC CAMPAIGNS OF 2025
– Panel presentation & discussion

Clap Your Hands PR, Noi PR and MW Music Agency will review what they consider to be this year’s most interesting/innovative advertising campaigns and discuss what made them so successful, how they could be tweaked, and how to create similar campaigns in a cost-effective way.

THE FUTURE OF MUSIC PUBLISHING FROM A SCANDINAVIAN PERSPECTIVE
– A fireside discussion with John Phelan, moderated by Niclas Molinder

John Phelan is Director General of ICMP, the global trade body for the music publishing industry. ICMP membership spans the Majors, several thousand Indies & 77 national trade associations across 6 continents. ICMP defends the rights behind approximately 90% of the world’s commercially released music. Hear John speak about the future of music publishing in this fireside discussion, moderated by Niclas Molinder.

THE FUTURE OF INDEPENDENTS, presented by SOM

Today’s music landscape sees a massive grassroots movement with more self-releasing artists and small indie labels than ever before. However, a significant gap remains in achieving financial sustainability solely through the music. This session will explore the existence of an eventual middle ground and question whether labels & artists can survive from their releases alone, or if supplementary activities are now a necessity to fund a creative output.

REIMAGINING THE LIVE SCENE
– Inspirational interview with Olly Bengough, Founder of KOKO, London

To inspire and engage the Nordic music community by sharing the KOKO journey – its reinvention as a multi-dimensional cultural hub – and explore what a sustainable, creative, and economically viable live scene could look like. How can organizers find and develop new business models? How can we reshape venues and spaces? How can we create new types of audience experiences?

“Let’s wrap it up”