Mark Sparrow is Director of Sales - International at Marcato, a software firm which specializes in web-based logistics and operations management solutions for festivals and live events. Marcato is currently in use by over 300 live events of all types and sizes in 30+ countries to help manage a wide range processes such as talent booking and advancing, offers and contracts, hospitality, accreditations, supplier companies, programming and production scheduling, stallholders, catering, press and media, volunteers - and more. Such notable events using the Marcato event management software platform include Eurosonic Nooderslag Festival & Confernce (NL), Openair St. Gallen (CH), Øyafestivalen (NO), Roskilde (DE), MaMa Festival & Convention (FR), Secret Solstice (IS), Canadian Music Week, Australian Music Week and about 300+ more of all types and sizes. As a first point of contact for festivals seeking to improve processes with modern management tools, Mark has consulted with and directly advised over 600 festivals on software needs. Marcato is a Patron Technology product along with Green Copper (mobile apps), ShowClix (ticketing), Token (RFID Access Control & Cashless) and other industry leading event technology solutions.