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Ulrika Holmberg

Ulrika has worked in the music industry for the past 20 years. She has taken care of merch for superstars like Kiss, Shakira, Rammstein, Guns'n Roses, Iron Maiden, Metallica, Rod Stewart, Dolly Parton and many more. In 2009 she started Musichelp and are now CEO of the company and one of the few women as CEO:s in the Swedish music industry. She has also been on the board for Live at Heart and is involved in the new company Discover Sensation. Ulrika speaks on Do you have what it takes How to make merchandise