Niclas Molinder is a songwriter, music producer and musician who now also is running several organisations to innovate the music industry’s data and rights management with the music creators in focus. After 20 years of songwriting and producing for artists as Miley Cyrus, Lady Gaga, Mary J Blige and The Jonas Brothers, as well as running his own publishing company RedFly Music – the Swedish entrepreneur decided to be part of solving the value gap in the music industry.
In 2014, Niclas founded Session (formerly Auddly), the world’s first independent global hub for authoritative pre registration music metadata sourced from creators together with Max Martin, Björn Ulvaeus of ABBA and Avicii originator Ash Pournouri. Molinder’s vision is to create and set a standard for how music creators and their representatives internationally are identified with their roles in song so everyone can get credited and correctly compensated when their music is used. He also founded Music Rights Awareness Foundation in 2016 together with Max Martin and Björn Ulvaeus – an apolitical foundation that works to increase knowledge of music rights worldwide, adjusted to the future industry.