ELECTRIC BOYS – UPS!DE DOWN (SE)
Original title: ELECTRIC BOYS – UPS!DE DOWN (SE)
Director: Hilda Sandgren, Electric Boys
Producer: Hilda Sandgren, MTA Production
Duration: 1 h 18 min
Electric Boys and producer Hilda Sandgren decided to take a new approach to life, and cure the non-existent opportunities to be able to play live! This was the starting point for the concert film Upside Down which was recorded and released in conjunction with the band’s seventh studio album with the same name.
I staged Electric Boys’ music and artistry in a new context. With this film, we took a new approach to the digital live experience. We get closer to the band and you can see the film as an exciting time document from this strange time we have been in (and still are), and something new for the fans while they wait to see the band live again, says Hilda Sandgren.