Live at Heart Creative – Sweden’s biggest showcase festival goes for entrepreneurship – aims to be Sweden’s version of SXSW

Jun 28, 2018

The Live at Heart showcase festival is one of Sweden’s and Scandinavia’s top meeting places for music and film. Its newest venture is CREATIVE, a new space for entrepreneurship. Live at Heart attracts people from all over the world – last year’s music program featured 230 bands at 24 Örebro venues, as well as 40 film screenings and around 40 speakers for various seminars and workshop. Inspired by Austin, TX’s South by Southwest, this year’s Live at Heart will combine music, film and entepreneurship.


This will be the ninth Live at Heart, and it just keeps growing year by year. Live at Heart CREATIVE will be all about entepreneurship, with the goal of creating exciting opportunities for entepreneurs and companies from around Scandinavia to team up and meet investors.

Live at Heart CREATIVE will be concentrated into two days out of the Live at Heart week, September 6th to 7th. Thursday the 6th will be focused on pitching, as well as featuring seminars at the Örebro Concert Hall. In the evening, there will be a mingle with an awards show for best pitch, etc. Marie Wall, Startup Administrator at the Department of Industry, will be presenting the awards together with our partners SJ, ICA X, ÖBO and Epiroc.

-”We’re always looking for new and interesting ideas and companies. This is a great initiative” comments xxx xxxx from ICA X, which is ICA’s innovation hub.

On the Friday, keynotes relating to entepreneurship and startups will be held alongside Live at Heart’s regular film and music seminar program. Activities such as a Kidshack and a Hackathon will also be held during the week.

– First and foremost, Live at Heart is a meeting place. CREATIVE will facilitate new connections between entepreneurs and investors, musicians and the music business, filmmakers and the film business. There is no event like this anywhere else in Sweden. We’re also delighted to see a continued collaboration with the city of Austin and with SXSW, comments Åke Lundström, Live at Heart CEO.

Live at Heart CREATIVE is a collaboration between Live at Heart and Creative House, an Örebro business community focused on startups. Its organizers see it as a long-term project, and are putting a lot of effort into getting it established internationally through numerous collaborations.

Fredric Öjebrandt and Niclas Molinder, founders of Creative House, comment on the festival: “This year’s theme is “entepreneurship has no borders”. In entepreneurship, your gender or what language you speak are irrelevant. All that matters is that you have the drive to create something interesting. When entepreneurs meet, exciting things happen.

It is already set to be a major part of the festival – the participation of several companies and investors have already been confirmed. It has the support of Örebro University, the Municipality of Örebro, the Örebro County Council and the Chamber of Commerce, and many exciting startups such as Transfer Galaxy and Yobber will be on location.