Making merchandise is not just print a T-shirt and hope it works. Will, it fit your audience? Is it smart to print coffee mugs that are easily broken and should be in a bumpy van? What do you have to think of? And maybe more how do you handle the merch on the road it's not just to sell on gig places or festivals. This a panel with some of the experts of merchandising that has sold everything from vibrators, condoms, and keyrings. Ulrika Holmberg Ekaterina Bazhanova Larsa Gustavsson Moderator Peter Åstedt Yes, the scene from Spinal Tap is more real then you think.